P&L Projections

Cost Of Goods: (All soft good materials, Tech Package, FOB, Freight Shipping)

1. WarmUp Sport: $35-$38 Landed Cost

2. WarmUp J4X: $45-$48 Landed Cost

3. WarmUp HER: $27-$30 Landed Cost

ESTIMATED TOTAL COST OF LANDED GOODS: $330,000



Estimated Cost Of Goods Sold:



WarmUp Sport: Initial Order 5000 Units

Retail: $130

Est Rev: $650,000



WarmUp J4X: Initial Order 2000 units

Retail: $219.00

Est Rev: $438,000



WarmUp HER: Initial Order 2000 units

Retail: $99

Est Rev: $198,000

ESTIMATED COGS: $1,286,000



Estimated Operating Expenses

1. Fixed Expenses- $300,000: Rent, Salaries, Utilities, Insurance.


2. Variable Expenses- $100,000: Social Media Marketing, Targeted Ads (SEO) Possible

Unicorn Influencer (Retired Pro Athlete Legend) for purposes of infomercial (ESPN/GOLF CHANNEL) (Reference: Brett Farve & Jerry Rice “Copper Fit” commercials.


3. Miscellaneous/Dry Powder- $25,000: Travel, unanticipated challenges & unforeseen obstacles.


1. Estimated Total Cost of Landed Goods = $330,000

2. Estimated Revenue (COGS) = $1,286,000

3. Estimated Operating Expense = $425,000



Projected EBITDA: $201,000

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