P&L Projections
Cost Of Goods: (All soft good materials, Tech Package, FOB, Freight Shipping)
1. WarmUp Sport: $35-$38 Landed Cost
2. WarmUp J4X: $45-$48 Landed Cost
3. WarmUp HER: $27-$30 Landed Cost
ESTIMATED TOTAL COST OF LANDED GOODS: ● $330,000
Estimated Cost Of Goods Sold:
WarmUp Sport: Initial Order 5000 Units
● Retail: $130
● Est Rev: $650,000
WarmUp J4X: Initial Order 2000 units
● Retail: $219.00
● Est Rev: $438,000
WarmUp HER: Initial Order 2000 units
● Retail: $99
● Est Rev: $198,000
ESTIMATED COGS: ● $1,286,000
Estimated Operating Expenses
1. Fixed Expenses- $300,000: Rent, Salaries, Utilities, Insurance.
2. Variable Expenses- $100,000: Social Media Marketing, Targeted Ads (SEO) Possible
Unicorn Influencer (Retired Pro Athlete Legend) for purposes of infomercial (ESPN/GOLF CHANNEL) (Reference: Brett Farve & Jerry Rice “Copper Fit” commercials.
3. Miscellaneous/Dry Powder- $25,000: Travel, unanticipated challenges & unforeseen obstacles.
1. Estimated Total Cost of Landed Goods = $330,000
2. Estimated Revenue (COGS) = $1,286,000
3. Estimated Operating Expense = $425,000
Projected EBITDA: $201,000
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